Leveraging RPA for seamless CRM integration: bridging legacy systems to modern cloud platforms

Companies often rely on customer relationship management (CRM) platforms to streamline operations, manage customer data, and enhance communication. However, many organisations still operate on legacy systems that lack necessary APIs for integration with modern cloud-based CRMs. So, how can businesses bridge this gap without overhauling their entire infrastructure?

The answer lies in Robotic Process Automation (RPA).